I recently attended a quietly inspirational SMPS event – a talk by Jelly Helm. Here’s part of the SMPS pitch:
“You’ve seen his work with the Portland Timbers, Nike and Starbucks. He’s been featured in The New York Times, Fast Company and Men’s Health. Now, Jelly Helm comes to SMPS to share his passions on storytelling. Join us to learn the importance of storytelling in our A/E/C industry.”
I’m a fan of a good story and after checking out Studio Jelly’s website I was intrigued to hear what he had to say. He was actually very low key yet powerful. He disarmed us with some cute pictures of himself as a young child as he told us what we all know – how stories are an important part of learning and understanding our world. And how storytelling is becoming increasingly important in our professional world as we see the rising use of social media.