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Talking in Code

by Becca Cavell

Sometimes professionals seem to go out of their way to talk in code – and architects are no exception. During presentations to lay-people we’ll often sprinkle our discussions with words like “fenestration” and “masonry cladding” when simpler terms such as “window” and “brick wall” will do just fine. It’s not intellectual superiority that causes this speech defect….it’s simply that sometimes we know an awful lot about certain subjects and forget that not everyone is privy to the same jargon. Sometimes we just need to get the right perspective on the context of a conversation – taking time to do this can profoundly influence the outcome of any given meeting and it’s well worth the effort. I’m going to use a few examples to illustrate ways we can simplify our language and better engage our clients:

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