In the spirit of our continual pursuit of authentic sustainability, I headed to the Building Owners and Managers Association (BOMA) International conference in Seattle recently to hear directly from owners, operators and managers about what is important to them. These people must deal with their buildings – I mean “assets” – long after their architects have moved on to other projects. The owners and managers know what energy efficiency measures actually work to save both money and resources. They know if LEED certification was an important factor or not in reducing vacancy in their building. They hear first-hand what prospective tenants expect and require when leasing or renewing space. Given this abundance of information about how buildings are actually performing for people, it was remarkable to see so few other architects there to participate in the discussion.