Today we announce a new firm name, which both honors the legacy of our founder, Thomas Hacker, and marks a new chapter for the firm.
In the words of Becca Cavell, our managing principal: “Hacker is moving in exciting new directions, but at the same time we remain deeply rooted in Thom’s founding vision of creating beautiful spaces that enrich the world – spaces that are authentic expressions of their purpose and place.”
We are excited about the future, and are so pleased to say:
We are Hacker.
Read the full press release.
Our new visual identity is the work of Studio Jelly – here’s a peek at some materials:
The new name is presented as a handcrafted word mark. The visual identity includes a logo using the H of the wordmark, with a diagonal line that begins at the lower left of the H and extends beyond the page, capturing the tension embodied in the firm’s rootedness in timeless principles, yet striving for the immeasurable power of beautiful architectural spaces.